Brand Strategist

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Brand Strategist

Texas (USA)
Marketing
18360

We are looking a Brand Strategist for our client, an Ecommerce, shopping app company, located in Austin, Texas. It's opportunity for you to develop your skills and contribute to the growth of the company. You will be responsible in developing a differentiated marketing and brand positioning strategy based on sales and consumer behavior insight.

Permanent position, full time.

Apply now

Responsibilities

  • Gather feedback from sales and analyze consumer behavior to define the brand(s) positioning;
  • Craft a differentiation strategy;
  • Create guidelines that define the brand’s voice both online and offline (including terminologies, stories, and slogans);
  • Brief our creative team about marketing projects they’ll be working on;
  • Conduct competitive research to identify our strengths and weaknesses;
  • Design promotional campaigns for new products and markets;
  • Develop our social media strategy;
  • Assess the performance of our advertising campaigns and events;
  • Analyze market trends and identify new opportunities and challenges.

Requirements

  • 3-5+ years working as a Brand Strategist or similar role in Marketing;
  • Portfolio of brand-building projects is a plus;
  • Excellent understanding of the full marketing mix;
  • Experience developing marketing strategies based on market segmentation;
  • Data-driven Creativity thinking;
  • Great communication and writing skills.

Do you fit the profile? Apply now!